Ningbo Baichen akudzipereka kuti athetse mavuto oyendayenda a okalamba ndi olumala, kuwapangitsa kukhala omasuka komanso kupanga moyo wabwino. Tili ndi gulu la luso lapamwamba komanso gulu lantchito la akatswiri. Mamembala onse a kampani amatsatira mfundo zogwirira ntchito za ukatswiri, kudzipereka, komanso kukonda kutumikira makasitomala athu. Ndi kuphatikiza koyenera kwa malo olondola amsika komanso maukonde otsatsa, komanso chikhalidwe chamakampani cha kukhulupirika, mtundu komanso umunthu, Baichen adadzipereka kupanga zida zapamwamba zothandizira zida zamankhwala ndikubweretsa mwayi waukulu kwa makasitomala. Kuyambira kukhazikitsidwa kwa Baichen, lingaliro la "chirichonse cha thanzi" laphatikizidwa mu chitukuko cha bizinesi. Kusamalira thanzi lamakasitomala ngati udindo wake, ndikudzipereka ku malonda ndi ntchito zamagulu oyenda akatswiri komanso chisamaliro chaumoyo wabanja. Ndipo ndi malingaliro amphamvu a udindo wa anthu, kampaniyo imapanga msika wa kayendetsedwe ka zaumoyo. Kampaniyo ili ndi dongosolo lathunthu lazothandizira kuyenda monga ma scooters, chikuku chamagetsi, mipando ya olumala, oyenda, mipando yakuchimbudzi, ndodo, ndi zina zambiri, ndikugwiritsa ntchito masitolo ogulitsa ndi intaneti. Itha kupereka chithandizo cham'modzi kwa kasitomala aliyense ndikuthetsa mavuto omwe makasitomala amakumana nawo munthawi yake. Baichen amakhulupirira kuti aliyense ali ndi ufulu woyenda bwino, amaphatikizana kwambiri ndi anthu, komanso amapereka chithandizo kwa anthu. Baichen ndiwokonzeka kugwiritsa ntchito chidaliro komanso mzimu wolimbana kuti akwaniritse ntchito zabwino, zomwe zimalola makasitomala kusangalala ndi tsogolo labwino lomwe a Dingwei amabweretsa.