Ningbo Baichen yadzipereka kuthetsa mavuto oyenda a okalamba ndi olumala, kuwapangitsa kukhala osavuta komanso kukhala ndi moyo wabwino. Tili ndi gulu la anthu aluso komanso gulu la akatswiri opereka chithandizo. Mamembala onse a kampaniyo amatsatira mfundo zogwirira ntchito zaukadaulo, kudzipereka, komanso kukonda kutumikira makasitomala athu bwino. Ndi kuphatikiza kwabwino kwa malo olondola pamsika komanso netiweki yotsatsa bwino, komanso chikhalidwe chamakampani cha umphumphu, khalidwe labwino komanso umunthu, Baichen yadzipereka kupanga wopereka chithandizo chapamwamba cha zida zamankhwala ndikubweretsa mwayi wabwino kwambiri kwa makasitomala. Kuyambira pomwe Baichen idakhazikitsidwa, lingaliro la "chilichonse cha thanzi" laphatikizidwa mu chitukuko cha bizinesiyo. Posamalira thanzi la makasitomala ngati udindo wake, yadzipereka kugulitsa ndi kupereka chithandizo cha zinthu zoyendera akatswiri komanso chisamaliro chaumoyo cha mabanja. Ndipo ndi lingaliro lamphamvu la udindo wa anthu, kampaniyo ikukula mwachangu msika wa chisamaliro chaumoyo. Kampaniyo ili ndi njira yonse yothandizira maulendo monga ma scooter, mipando yamagetsi, mipando yamanja, zoyendera, mipando yachimbudzi, ndodo, ndi zina zotero, ndipo imagwiritsa ntchito masitolo ndi ntchito zapaintaneti. Ikhoza kupereka chithandizo kwa kasitomala aliyense payekha ndikuthetsa mavuto omwe makasitomala amakumana nawo munthawi yake. Baichen amakhulupirira kuti aliyense ali ndi ufulu woyenda bwino, kuphatikiza anthu ambiri m'gulu, komanso kupereka zopereka ku gulu. Baichen ali wokonzeka kugwiritsa ntchito kudzidalira kwambiri komanso mzimu wolimbana kuti akwaniritse ntchito zabwino komanso zabwino, zomwe zimathandiza makasitomala kusangalala mosavuta ndi tsogolo labwino lomwe Dingwei wabweretsa.